The branding for the 10th iteration of the Walters Prize exhibition highlights this significant milestone, marking a decade of excellence in contemporary New Zealand art. The use of a gradient symbolises the ever-changing landscape of the arts and the evolution of the award, reflecting the fluidity and progression inherent in contemporary art. Additionally, a wave motif was incorporated to echo the recurring theme of water in this year's artworks, creating a cohesive connection between the exhibition's visual identity and the art it celebrates.