For the Denmark Design exhibition branding, mass appeal was a key consideration. The branding aimed to attract a broad audience, not just design enthusiasts. A colour palette, drawn from pastel tones in the exhibition, was used to create a visually engaging and accessible marketing approach. Colourful and recognisable pieces were highlighted as the central content, complemented by clean, striking graphics to ensure clarity and impact.  
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Additionally, large-scale recreations of Verner Panton patterns were used in several rooms to evoke the era of their creation, providing each space with a unique atmosphere and historical context.